Value Proposition and Cultural Conflicts

After speaking to Lindsay M. and meeting with our various dance communities. I referred to this TED talk about the cultural issues we as North Americans value. Here's a TED talk about some of these issues that smash into each other as try to operate as "not for profit" or have this shame of not spending money to make more money for the cause. That any money that arrives, should be directly invested towards the purpose instead of being strategic.

https://www.ted.com/talks/dan_pallotta_the_way_we_think_about_charity_is_dead_wrong

Our value proposition—a single sentence that helps communicate what we do, who we do it for, and why we do it— this defines our product.

"We are bringing Canadian swing era communities together to communicate, innovate and grow."